Wednesday, October 25, 2006

Myspace: How to get on the national registry of convicted Sex offenders

Internet marketing is huge. I think one of the newest advances in internet marketing is the advance in social networking sites. These things are going crazy. Myspace was sold last year for somewhere around $600 million, and Yahoo is now flirting around with buying Facebook for somewhere around $1 billion. This is absolutely nuts. I am a little bit behind the times, but I do have a Facebook account. I am not the most active Facebooker, but I think I am becoming a bigger fan. Myspace, however, is a whole different story.

I have been thinking a lot about different slogans that could be used for Myspace. Here are a few that I have been working with:
• Myspace: The biggest place for wierdos on the web
• Myspace: The easiest way to get on the national registry of convicted sex offenders.
• Myspace: Thousands of crappy bands that are bent on shameless self promotion.
• Myspace: The largest online catalogue of creepy dudes and girls who think they can pull off trashy clothing.
• Myspace: forcing people to call into question the sexual orientation many shirtless morons.

I got these slogans from some of the trends that I am noticing with Myspace.
Desperate Men go onto Myspace to meet attractive new girls. This is evident by the number of dudes who get their best guy friend to take shirtless pictures of them so that they can post it on the web. Mix this with the fact that the average girl with anything going for her does not want to meet new people on Myspace. In order to fill the rift between the desperate men who want to meet people on Myspace, and the women who do not want to “hook up” with guys on Myspace, unappealing girls and the dudes who seek to exploit them fill up myspace with trashy profile content seeking to drive traffic to their “adult-oriented” sites. Myspace does not have effective ways to control who they let on their site, thus shaking the confidence of anyone who would want to meet legitimate people on their social networking site. As a result, Myspace is turning from a social networking site to a gathering point for the undercurrent of society, and marketers for any product with any sort of brand equity do not want to associate themselves with such content. Therefore, I am predicting that the “Myspace bubble” will shortly burst.

So, what are the lessons we learn from the whole situation.
1. If you are a guy, the best way to meet new women is to walk up a girl and say hello, not send her a friend request.
2. If you do meet a new girl on the internet, chances are she just wants you to go to her adult webcam site
3. Social networking sites may be a great way to keep in contact with friends that you otherwise would lose contact with, but If you think you will change your social status with online buddies, you will be greatly disappointed. This is because most of the people that want to meet you online just want to sell you something.
4. Myspace needs to find a way to filter its content or it will end up being one of the biggest busts in internet history.

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